SEO a Scam? The Truth About the Industry

We frequent many SEO and Web Marketing forums on a daily basis each so often there is a debate about the SEO industry and strength. After being linked to a number of these discussions, it has become really evident that the key danger is the facts that no two SEO companies are alike and no one methodology. It is extremely hard to make statements about the industry overall because is actually debatable what precisely ‘SEO’ is. Mix in the simple fact that most SEO companies keep their methodology and plan strategies secret and we have a situation where every company is totally different with completely different results. WordPress自架站教學增加流量人氣森林

Fact 1: There is not any single SEO methodology. SEO is actually defined by wikipedia as a process of increasing traffic from Search page results to a site. Of course, HOW they do this is the real question to result in the arguments.

Fact 2: The performance of an SEOword marketing campaign is determined by the site framework, websites content, keywords, method used, and exactly how popular the site is. A website simply cannot just rank for virtually any unique keyword. SEO is also not voodoo. It truly is common sense, problem solving, and Internet marketing mixed together. If your site provides no value to users, it probably won’t rank.

Fact 3: Some ‘SEOs’ do search engine optimization and some do search engine treatment. Of course, it is all marketed as SEO. Unethical optimization provides results at any cost and is always short-run (usually ends in a prohibited domain name). Ethical search engine optimization opens up the site to the various search engines and provides permanent benefits.

Fact 4: Most SEO companies get paid whether or not your site gets any rankings. Unfortunately, this is the case with the industry. Most SEO companies implement A, B, and C and move on to another client. Ideally, the site ranks. In the event that it doesn’t, they will have more clients.

Fact 5: Most SEO companies use both ethical and deceitful inbound linking strategies. To increase profits, it is very common for SEO companies to buy bulk links from India, links on spam/scraper websites, or sell large directory submission deals. It is also common for SEO companies to set huge amounts of the contract into inbound backlinks to replace with the poor quality of the website marketing.

I don’t think it is fair to define the industry as a whole without figuring away what is wrong with it and how SEO companies can overcome it. So, just how exactly do we determine what excellent and bad about the industry? I have now recently been involved with the Internet for over ten years and, specifically, with the SEO industry for almost 4 years and I’ve seen the inner workings of major SEO companies and individuals clients who acquired been burned by way of a previous SEO campaigns. Along with numerous Net postings and forum discussions talking about the same basic problems, I’ve created a set of the most frequent issues.

Problem 1: Responsibility for Results

It’s no secret that the great majority of SEO companies take no responsibility for results. It is a fact that no Seo services can guarantee results (and if they do, they are lying to you). It is also a fact that the client is taking a risk by spending money with an SEO company that basically says ‘We’ll do what we can’. SEO companies simply ensure they’ll do the work to ‘optimize’ the site, but without full disclosure of their methodology, what exactly is the customer paying for? No other industry sells a product or service with no guarantees and no specific set of work that will be completed. Of course, SEO work is actually the sales of information and keeping the facts of a methodology is important, but the combo of secrecy and no responsibility for results really makes SEO campaigns high-risk. Therefore, how can an SEO company decrease the risk for the consumer and provide the best grade of service?

Solution 1: Incentive Based Prices

The only real way to lessen the financial risk of your customer is to discuss the risk. Through incentive-based pricing, the Seo services can charge a certain percentage of the total contract (say 70%) to cover their intellectual property and time while positioning the rest of the contract price (remaining 30%) in incentives to achieve your goals. Of course, incentives and their percentage of the agreement would be totally comparative depending on campaign. This first step into sharing in the risk provides both reassurance to your customer that the company believes in its methodology and places a number of the financial burden of the campaign on the Seo services. For the moment, however, very few SEO companies are willing to share in the risk and fee the same price whether the client gets top rankings or any ratings at all (or potentially lower rankings).

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